This convinced Philip Morris to drop the lineup of manly figures and stick with the cowboy, later known as the Marlboro man. Within a year, Marlboro’s market share rose from less than one percent to the fourth best-selling brand. While Philip Morris was concerned about the campaign, they eventually gave the green light. The cowboy was to have been the first in this series.

The proposed campaign was to present a lineup of manly figures: sea captains, weightlifters, war correspondents, construction workers, etc. The repositioning of Marlboro as a men’s cigarette was handled by Chicago advertiser Leo Burnett. The red and white package was designed by the Designer Frank Gianninoto. Men at the time indicated that while they would consider switching to a filtered cigarette, they were concerned about being seen smoking a cigarette marketed to women. At the time, filtered cigarettes were considered safer than unfiltered cigarettes, but had been until that time only marketed to women. To this end, the filter had a printed red band around it to hide lipstick stains, calling it “Beauty Tips to Keep the Paper from Your Lips”Īfter scientists published a major study linking smoking to lung cancer in the 1950s, Philip Morris repositioned Marlboro Black Menthol as a men’s cigarette in order to fit a market niche of men who were concerned about lung cancer.

In the 1920s, advertising for the cigarette was primarily based around how ladylike the filter cigarette was, in an attempt to appeal to the mass market. The name was taken from a street in London where PM’s British factory was located.

Philip Morris launched the Marlboro brand in 1924 as a woman’s cigarette, based on the slogan “Mild As May”. Manufactured by Phillip Morris group at Karawang, Indonesia. We had this special products, made in Indonesia. Marlboro Black Menthol, is a the most famous cigarettes around the world. Description Marlboro Black Menthol Cigarettes

Marlboro black menthol